There has been buzz around Virtual Reality for a time now.The buzz has been centered on Entertainment and therapy and gaming as I earlier Wrote .What happens when retail meets Virtual Reality?
Imagine you the shopper getting immersed in a retail environment and having the ability to view products in the virtual world , picking your preferred products,changing clothes and many other things one is likely to do when shopping in the real world,at the comfort of your bed or couch.Amazing!Isn't it?Who wouldn't enjoy exploring local deals, even offers ,interacting with products in your favorite retailers’ virtual showrooms e.t.c?
Well,according to Retale , Once the user has explored the weekly deals and VR showrooms offered by Retale’s partners, they are able to select products or stores at the most convenient location that they’re interested in and add them to their shopping list on the Retale mobile app. From there, the mobile app will send a push notification confirming the addition, and users can receive navigation information to guide them to the nearest retail location to purchase their selection.(For more info visit
retale.com )
The Location-based mobile platform allows shoppers to discover great savings, coupons ,deals through it's website.For example ,your nearest and favorite retail shop may partner with to offer deals,coupons and freebies.You the shopper will be able to explore the deals e.t.c and even interact with the products,add to the shopping cart and get access to the navigation information
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And shops are already using VR and augmented reality to promote and sell their products.Think of a business that deals with recliners and that wants to promote and sell its recliners.The business could extend their product descriptions to include VR-enabled experiences that allow customers to sit on the recliner to see if its of the right measurement and offers the level of comfortability desired.Once the customers finds it fit,he or she can add it then proceed to get the navigation info.
At the end of it all,it's a win-win for both the marketer and the shopper.Even if the shopper doesn't add a product in the shopping list,the marketer can be able to identify and analyze the customer's behavioral shopping pattern while the shopper will have a shopping experience like never before
READ ALSO:How calls and texts look in Virtual reality
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