Come to think of it,interactive sms messaging is an extremely cost efficient way
for customers to get in touch with you and also for you to keep in touch with them.
With such a large percentage of the population owning a mobile phone, Users can send and receive
messages anywhere in the country.Well,this could really come in handy in reducing the cases HIV Aids on some of the regions where the prevalence is high.
The target group in this case will be the youth,pregnant women suffering from HIV/AIDS and couples in marriage.Health institutions can use a interactive messaging app to engage the 3 target groups.In the messaging ,health institutions could include questionnaires and also give advice to the target groups.For example,the youth can be given precautionary measures in form of sms and also sex education.Pregnant women suffering from the disease could also be advised on safe ways to deliver in order to avoid infecting the child.Couples in marriages could also be advised and constantly reminded about what the instituion of marriage entails and even at times give advice on how a strong lasting marriage can be built.
Note:For this to work,there must be a two way interaction process.The target groups must also respond positively to the questionnaires and also be free and make the chat lively.
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Through this,HIV/AIDS shall have reduced on those regions with High HIV/AIDS stats. And for these method to work effectively,there is need for inbound messaging where there is a short 5 code digit number that is free(No rates of sms are charged)or even a toll free number dedicated to answering calls on the particular issue.This will increase the effectiveness of the efforts by a thousand fold.
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