Saturday 28 May 2022

The Fenty Launch in Kenya: Hit or Miss?

American singer Rihanna launcher her cosmetics brand Fenty in Kenya few hours ago, as expected, Kenyans thought that the organizers of the event would prioritize make up artists and beauty influencers as the official influencers for the event. However it has been revealed that the organizers of Fenty Kenyan picked influencers that don’t do make up to campaign for the event as they left make up gurus in the dark.

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Some of the few reactions;

It did not make sense to many of the people who followed the event keenly. Other Kenyans also claimed that the launch was poorly done compared to the Nigerian and South Africa launch.

"On fenty, me thinks the  Public Relations & Marketing team did not conduct due diligence. Market penetration gikmakamago 🤔"

"After tulitusi Waganda kuhusu Fenty beauty alafu Wakenya wakatuaibisha hivyo 😩😩😩"

"Hao organisers wa hio event ya fenty hawajui difference ya curvy and fat/obese..."

"Waliamua Fenty Beauty event ni ya celebs battling postpartum bellies na midlife crisis pia"

"Tunauziwa maziwa ya 500ml 70 bob na mko huku mnaget worked up na outfits za watu walienda event ya Fenty?? 😂😂 


Mnakasirishwa na the wrong things bana"

"Alafu hatujaongea vile kule Fenty event ya Kenya ni kama deep state ndio walikuwa wanaingia pekee. Hao akina mama walikuwa wakubwa tu, hakuna mapeng and it's not ok."

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